SoFresh Sales Funnel Service
Sales Funnel | SoFresh Ng
ABOUT THE PROJECT
SoFresh, a leading healthy food brand in Nigeria, wanted to amplify their sales for their popular combo products. They needed an effective sales funnel that not only attracted new customers but also increased their average order value (AOV) and customer lifetime value (LTV).
That’s where we came in! TecSpike was tasked with designing and implementing a high-converting sales funnel that would take their sales forward.
PROJECT GOAL
The primary goal was to create a seamless and effective sales funnel for SoFresh’s combo products. This funnel would:
– Drive traffic from ads to the combo sales page.
– Increase conversions and AOV through upsells and cross-sells.
– Boost customer retention and LTV with behavioral email marketing automation.
THE CHALLENGE
SoFresh faced these key challenges:
– Building a sales funnel that seamlessly integrated with their existing website and aligned with their brand values.
– Encouraging customers to buy more than one combo to maximize AOV.
– Reducing cart abandonment rates while improving customer engagement post-purchase.
OUR APPROACH
Here’s how we tackled the project:
– We designed a compelling combo sales page that highlighted SoFresh’s UVP, included trust-building elements like testimonials and FAQs, and featured urgency triggers
– Set up email automation to recover lost sales with persuasive follow-up emails sent 30 minutes, 12 hours, and 24 hours after cart abandonment.
– personalized post-purchase emails to thank customers, collect reviews, and re-engage them
– integrated Meta Pixel to track customer behavior.
We’re proud to have helped SoFresh create a powerful funnel that keeps their customers coming back for more. Want a funnel like this for your business? Let’s talk!
LET'S WORK TOGETHER!
Ready to take the next step? We’ll address all of your concerns and offer you a detailed strategy session to create a high converting website.