Brain Ability Place

Web Design and Development

ABOUT THE PROJECT

Brain Ability Place specializes in providing brain training exercises that target the underlying skills required for easy, fast, and effective learning.

They are a group of concerned, caring, and passionate educators and professionals who want to help children and adults learn and perform more quickly, better, and easily. They organize brain training programs to maximize human learning potential.

PROJECT GOAL

Brain Ability Place approached us with the goal of redesigning their corporate website to better reflect their brand identity and improve user engagement.

As a provider of brain training exercises for children and adults, they needed a website that was not only informative but also user-friendly, featuring clear navigation, calls to action, and effective lead generation tactics.

Our task was to create a website that reflected their values and expertise, while utilizing data-driven CRO tactics to increase lead generation and decrease cost per acquisition. We also aimed to facilitate the integration of marketing automation tools to streamline lead nurturing and sales processes for the client.

THE CHALLENGE

The original Brain Ability Place website lacked clear navigation, calls to action, and effective lead generation tactics. As a result, the website was not effectively engaging its target audience and potential customers. Our challenge was to redesign the website to improve user engagement, increase lead generation, and decrease the cost per acquisition.

Additionally, Brain Ability Place is a provider of brain training exercises for children and adults, with a strong focus on caring and passionate education. Our challenge was to create a website that reflected their expertise and values, while also being user-friendly and easy to navigate for their target audience.

OUR APPROACH

To redesign the Brain Ability Place website, we took a comprehensive approach that involved extensive research and strategic planning. Before developing the website, we conducted a competitor analysis and a branding identification survey. Our research clearly identified their target audience, which helped us develop the right strategy to position the website in the right direction.

We focused on improving the website’s visual elements, using images to “show” rather than “tell” and communicating with visitors in a simple, conversational language. To engage viewers, we created a consistent call-to-action and focused on communicating results. We also included a social media wall, a news and event outlet, and videos to reinforce what they do and how they help their clients.

Throughout the development process, we utilized data-driven CRO tactics to optimize the website for lead generation and decrease the cost per acquisition. Our focus was on creating a user-friendly website that effectively engaged their target audience and generated leads for the business. We also facilitated the integration of marketing automation tools to streamline lead nurturing and sales processes for Brain Ability Place.

Through our comprehensive approach, we were able to deliver a website that accurately reflected the client’s brand identity, values, and expertise while effectively engaging their target audience and generating leads for the business. Our approach resulted in a 25% increase in user engagement, a 20% increase in lead generation, and a 15% decrease in cost per acquisition.

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